About
Viktrs is a cutting-edge technology company revolutionising how audiences interact with and purchase directly from video content. Their innovative platform empowers brands, creators, and e-commerce businesses to transform traditional videos into interactive, shoppable experiences—opening new revenue streams and deepening engagement. As a fast-growing startup, Viktrs needed a reliable and efficient way to build a talented, versatile team from the ground up.
Industry:
Video & Interactive Commerce
Employees (Startup Phase):
8
Hiring Needs:
Software engineers, product managers, marketing specialists, customer success
The Journey
From day one, Viktrs recognised the importance of assembling a cohesive team equipped to push boundaries in the interactive video space. Initially relying on phone screens and multiple in-person interviews, they found that fast-paced startup hiring demands often led to inefficiencies and scheduling challenges. Seeking a more streamlined approach—and the ability to evaluate soft skills like creativity, communication, and adaptability—they turned to Jabri’s video interviewing platform.
Before Jabri
- •High volumes of applicants and limited team bandwidth stretched out the hiring timeline.
- •Traditional interviews offered limited insight into a candidate’s true enthusiasm and problem-solving approach.
- •Time-consuming manual screening for both technical and creative roles.
After Jabri
- •Efficient video interviews let hiring managers quickly assess candidates’ unique blend of creativity and technical aptitude.
- •A flexible, on-demand review process enabled the startup’s leadership team to rate and share feedback without disrupting daily operations.
- •Consistent, structured interviews across all roles—software engineering, product, marketing, and beyond—boosted transparency in decision-making.
The Results: Rapid Scalability & Enhanced Candidate Experience
- •Significant reduction in time-to-hire, allowing Viktrs to build out core teams faster without compromising on quality.
- •Improved candidate experience, showcasing a tech-forward approach that resonated with top-tier talent.
- •Streamlined collaboration among hiring stakeholders, fostering a unified view of each candidate’s fit and potential.
By integrating Jabri’s video interviewing platform from the outset, Viktrs confidently scaled its core teams, recruited diverse talent with ease, and built a dynamic, high-impact culture—all while staying true to its mission of transforming the future of video commerce.
We’re pioneering a completely new way for brands and creators to engage audiences through interactive video. To do that, we needed a team that’s both innovative and collaborative—fast. Jabri’s video interviewing platform helped us see beyond CVs and get a real sense of each candidate’s mindset and creativity. Our managers could review and discuss interviews on their own schedules, which kept the process fluid and fast-paced. We’ve been able to find and hire incredible people who truly understand our vision—and we did it in record time. Jabri has been a pivotal partner in our growth journey, and it continues to evolve with our expanding needs.
5.0