About
Fresh Fresh Flowers is a premium florist in Australia, celebrated for its high-quality blooms and exceptional customer service. With a lean team of 15 staff, Fresh Fresh Flowers offers bespoke floral arrangements for everyday occasions and major seasonal events like Mother’s Day and Valentine’s Day. In addition to these seasonal hiring peaks, the company regularly adds new florists, delivery drivers, and operational staff to keep pace with customer demand.
Industry:
Floristry & Delivery
Employees:
15
Hiring Needs:
Florists, delivery drivers, operational staff
Hours per week saved:
~20
The Journey
In 2022, Fresh Fresh Flowers transformed its recruitment process with Jabri’s video interviewing platform. While the most significant hiring surges occur around special dates like Mother’s Day and Valentine’s Day, ongoing expansion requires a steady stream of new talent throughout the year. The challenge was to manage large volumes of applicants efficiently, ensuring each candidate’s communication skills and personality would align with Fresh Fresh Flowers’ premium standards.
Before Jabri
- •Manual reviews of high application volumes slowed down recruitment.
- •Seasonal peaks added more pressure on a small team.
- •Traditional interview methods often missed insights into interpersonal skills that are critical for a customer-facing business.
After Jabri
- •Fast, structured video interviews reveal candidates’ personalities, communication skills, and overall potential.
- •Hiring managers can review candidate responses on their own schedules, streamlining collaboration.
- •A fair, consistent interviewing experience helps attract and retain top-quality talent all year round.
The Results: Efficiencies & Engagement
- •20 hours per week saved on screening and scheduling.
- •65% decrease in average time-to-hire, enabling Fresh Fresh Flowers to fill critical roles faster.
- •Enhanced candidate experience through convenient, flexible video interviews—vital in a premium, customer-centric brand.
By embracing Jabri’s video interviewing platform, Fresh Fresh Flowers now navigates both seasonal spikes and ongoing hiring demands with ease—cutting time-to-hire, boosting candidate quality, and preserving the premium reputation that defines the brand.
Between our seasonal surges and steady year-round hiring needs, we used to be buried under a mountain of applications. Jabri’s video interviews let us quickly spot strong communication skills and genuine passion, which are crucial for both our florists and drivers. Our hiring managers love the flexibility to review candidates anytime, and we’ve seen a marked jump in the quality of hires. Jabri has saved us countless hours, helped us scale effectively, and kept our service at the premium level our customers expect. We’re excited to continue this partnership as we keep growing.
5.0